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Development of PureGrenada.com Website

PureGrenada.com is the official tourism website for the Grenada Tourism Authority. The website serves as a comprehensive guide for visitors and potential tourists, offering information on accommodations, attractions, events, and more. Recognizing the need for a more user-friendly and market-oriented platform, the Grenada Tourism Authority engaged Leve Global to embark on a project to revamp the website to a more modern and relevant design. Objective: To develop a revamped, market-oriented Website and Destination App that integrates seamlessly with social media… Read More »Development of PureGrenada.com Website

Development and Design of the ‘Exceptional Caribbean’ Digital Platform

Exceptional Caribbean is a brand that encapsulates the very essence of the Caribbean region. It is a reflection of the Caribbean’s vibrant culture, unique products, diverse environment, and the warmth of its people. The brand was conceived with the vision to showcase the Caribbean as not just a destination but as an exceptional place to live, work and play. The idea behind the brand is that the Caribbean has it all. The platform’s aim is to help the world fall… Read More »Development and Design of the ‘Exceptional Caribbean’ Digital Platform

Malawi Tourism Marketing Strategy and Action Plan

Malawi, often referred to as the “Warm Heart of Africa,” is a destination that offers a unique blend of natural beauty, rich culture, and genuine warmth. Recognizing the potential to further elevate its position in the global tourism market, a comprehensive strategy was initiated to enhance Malawi’s tourism marketing and promotion. Objective: To design and implement a robust tourism marketing strategy for Malawi, emphasizing the concept of “Compassionate Tourism” and reinforcing the brand positioning of “The Warm Heart of Africa.”… Read More »Malawi Tourism Marketing Strategy and Action Plan

Financial Feasibility, Market Analysis, & Marketing & Communications Strategy for a Proposed Underwater Sculpture Park in Tobago

Tobago, with its pristine waters and rich marine biodiversity, presents an ideal location for unique underwater attractions. Recognizing the potential of an underwater sculpture park, as a means to divert attention away from sensitive areas was part of the Inter-American Development Bank’s drive for climate change adaptation in the Caribbean. As such Leve Global was hired to create a comprehensive study to determine the financial feasibility, the market potential of the proposed underwater sculpture, and to develop a robust marketing… Read More »Financial Feasibility, Market Analysis, & Marketing & Communications Strategy for a Proposed Underwater Sculpture Park in Tobago

Mozambique Tourism Marketing Strategy & Implementation Plan

Mozambique, with its pristine beaches, rich culture, and diverse wildlife, offers a unique tourism experience. Recognizing the potential to elevate its position in the global tourism market, a comprehensive strategy was required to boost Mozambique’s tourism marketing and promotion. As such, the Government of Mozambique commissioned Leve Global (formerly Tourism Intelligence International) to develop a Tourism Marketing Strategy and Implementation plan for the destination. Objective: To design a robust tourism marketing strategy for Mozambique, ensuring a cohesive brand image, targeted… Read More »Mozambique Tourism Marketing Strategy & Implementation Plan

Social Media Strategy for JAMPRO

Social Media Strategy for JAMPRO In today’s digital age, a robust social media presence is paramount for organizations to engage with their audience, build brand awareness, and drive strategic objectives. Recognizing the potential of harnessing social media platforms, Jamaica Promotions Corporation (JAMPRO) embarked on a journey to develop an integrated social media strategy. Objective:To design and implement a comprehensive social media strategy for JAMPRO, ensuring cohesive brand messaging, enhanced engagement, and a streamlined approach across various digital platforms. Key Features… Read More »Social Media Strategy for JAMPRO

Jamaica New Products, New Market Project

Assignment: On the heels of the completion of the National Export Strategy for Jamaica (developed by Leve Global) we were further commissioned to develop Marketing Plans and Capacity Building to assist SME exporters to understand key global market and consumer trends and to access new and non-traditional markets. Solution: For each product we identified 5 new/non-traditional markets. For each market we identified major opportunities for market penetration, carried out market research and developed a marketing implementation plan. In addition to… Read More »Jamaica New Products, New Market Project

Peru - Leve Global

Peru SME Training & Capacity Building

Assigment: Building Capacity for Small Tourism Operators in Peru to Attract German Travellers Germany is perhaps one of the most sophisticated and experienced travel markets in the world.  The sheer size of the German travelling population married with the socio-cultural necessity of holiday-taking among Germans, make Germany a very lucrative source market for many overseas destinations. However, access this mature market is not easy, especially for small and upcoming tourism operators. As such, Leve Global was commissioned by the Swiss… Read More »Peru SME Training & Capacity Building

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