Francesca Wilson - Leve Global

Development of PureGrenada.com Website

by Francesca Wilson
October 18, 2023July 11, 2024

PureGrenada.com is the official tourism website for the Grenada Tourism Authority. The website serves as a comprehensive guide for visitors and potential tourists, offering information on accommodations, attractions, events, and more. Recognizing the need for a more user-friendly and market-oriented platform, the Grenada Tourism Authority engaged Leve Global to embark on a project to revamp the website to a more modern and relevant design. Objective:To develop a revamped, market-oriented Website and Destination App that integrates seamlessly with social media platforms,… Read More »Development of PureGrenada.com Website

Grenada New Products, New Markets Plan

by Francesca Wilson
October 18, 2023November 17, 2023

Discover Leve Global’s blueprint for Grenada’s export and trade growth. Our ‘New Products, New Markets’ plan paves the way for Grenada’s global market expansion

Development and Design of the ‘Exceptional Caribbean’ Digital Platform

by Francesca Wilson
October 18, 2023October 25, 2023

Exceptional Caribbean is a brand that encapsulates the very essence of the Caribbean region. It is a reflection of the Caribbean’s vibrant culture, unique products, diverse environment, and the warmth of its people. The brand was conceived with the vision to showcase the Caribbean as not just a destination but as an exceptional place to live, work and play. The idea behind the brand is that the Caribbean has it all. The platform’s aim is to help the world fall… Read More »Development and Design of the ‘Exceptional Caribbean’ Digital Platform

Antigua Tourism Sector Diagnostic Study & Market Assessment

by Francesca Wilson
October 18, 2023October 25, 2023

Antigua Tourism Sector Diagnostic Study and Market Assessment Antigua, a gem in the Caribbean with its sun-soaked beaches and rich cultural heritage, has always been a sought-after destination for global travellers. To further enhance its tourism potential and understand the dynamics of its markets, a comprehensive diagnostic study and market assessment was needed. As such, the Ministry of Tourism, Antigua, engaged Leve Global (formerly Tourism Intelligence International) to prepare a sector diagnostic study and market assessment for the destination. Objective:To… Read More »Antigua Tourism Sector Diagnostic Study & Market Assessment

Malawi Tourism Marketing Strategy and Action Plan

by Francesca Wilson
October 17, 2023October 25, 2023

Malawi, often referred to as the “Warm Heart of Africa,” is a destination that offers a unique blend of natural beauty, rich culture, and genuine warmth. Recognizing the potential to further elevate its position in the global tourism market, a comprehensive strategy was initiated to enhance Malawi’s tourism marketing and promotion. Objective: To design and implement a robust tourism marketing strategy for Malawi, emphasizing the concept of “Compassionate Tourism” and reinforcing the brand positioning of “The Warm Heart of Africa.”… Read More »Malawi Tourism Marketing Strategy and Action Plan

Financial Feasibility, Market Analysis, & Marketing & Communications Strategy for a Proposed Underwater Sculpture Park in Tobago

by Francesca Wilson
October 17, 2023October 25, 2023

Tobago, with its pristine waters and rich marine biodiversity, presents an ideal location for unique underwater attractions. Recognizing the potential of an underwater sculpture park, as a means to divert attention away from sensitive areas was part of the Inter-American Development Bank’s drive for climate change adaptation in the Caribbean. As such Leve Global was hired to create a comprehensive study to determine the financial feasibility, the market potential of the proposed underwater sculpture, and to develop a robust marketing… Read More »Financial Feasibility, Market Analysis, & Marketing & Communications Strategy for a Proposed Underwater Sculpture Park in Tobago

Mozambique Tourism Marketing Strategy & Implementation Plan

by Francesca Wilson
October 17, 2023October 25, 2023

Mozambique, with its pristine beaches, rich culture, and diverse wildlife, offers a unique tourism experience. Recognizing the potential to elevate its position in the global tourism market, a comprehensive strategy was required to boost Mozambique’s tourism marketing and promotion. As such, the Government of Mozambique commissioned Leve Global (formerly Tourism Intelligence International) to develop a Tourism Marketing Strategy and Implementation plan for the destination. Objective: To design a robust tourism marketing strategy for Mozambique, ensuring a cohesive brand image, targeted… Read More »Mozambique Tourism Marketing Strategy & Implementation Plan

Social Media Strategy for JAMPRO

by Francesca Wilson
October 16, 2023October 25, 2023

Social Media Strategy for JAMPRO In today’s digital age, a robust social media presence is paramount for organizations to engage with their audience, build brand awareness, and drive strategic objectives. Recognizing the potential of harnessing social media platforms, Jamaica Promotions Corporation (JAMPRO) embarked on a journey to develop an integrated social media strategy. Objective:To design and implement a comprehensive social media strategy for JAMPRO, ensuring cohesive brand messaging, enhanced engagement, and a streamlined approach across various digital platforms. Key Features… Read More »Social Media Strategy for JAMPRO

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