Mozambique Tourism Marketing Strategy & Implementation Plan
Mozambique, with its pristine beaches, rich culture, and diverse wildlife, offers a unique tourism experience. Recognizing the potential to elevate its position in the global tourism market, a comprehensive strategy was required to boost Mozambique’s tourism marketing and promotion. As such, the Government of Mozambique commissioned Leve Global (formerly Tourism Intelligence International) to develop a Tourism Marketing Strategy and Implementation plan for the destination.
To design a robust tourism marketing strategy for Mozambique, ensuring a cohesive brand image, targeted outreach to potential markets, and the development of necessary human resources to drive the strategy forward.
Key Features & Implementation
Key Features & Implementation:
• Project Design & Coordination: Initiated the project with detailed design discussions and regular coordination meetings with the client.
• Stakeholder Consultations: Conducted expert interviews and stakeholder consultations within Mozambique to gather insights and feedback.
• Market Analysis: Undertook secondary research to analyze potential markets and conducted market segment research, focusing on psychographic analysis.
• Research Coordination: Organized a research coordination visit to Mozambique to gather first-hand insights.
• Market Surveys: Conducted market surveys in key markets, including South Africa and European countries like Portugal, Germany, and the UK.
• Training Needs Assessment: Performed a detailed training needs assessment and gap analysis to identify areas of improvement.
• Marketing & Promotion Plan: Developed a comprehensive marketing and promotion plan tailored for Mozambique’s unique offerings.
• Branding: Spearheaded the branding initiative for Mozambique, ensuring a consistent and appealing brand image.
• Marketing Collaterals: Designed creative marketing materials, including brochures, a website, and other promotional items.
• Human Resources Plan: Prepared a human resources plan to ensure the effective implementation of the marketing strategy.
• Log Frame Workshops: Organized workshops to develop a logical framework for the project’s objectives and outcomes.
• Presentation & Finalization: Presented the findings, human resource plan, and marketing strategy to SCET, incorporated feedback, and finalized the plans.
The Tourism Marketing Strategy and Implementation Plan for Mozambique showcases Leve Global’s holistic approach to destination marketing. By combining in-depth research, stakeholder engagement, and creative branding initiatives, we have crafted a strategy that positions Mozambique as a premier tourism destination. At Leve Global, we are dedicated to transforming visions into actionable plans, driving growth, and elevating destinations on the global stage.