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High-Value Market Integration and Business Development
Deep expertise in linking SMEs with premium markets
At Leve Global, we believe that SMEs such as, smallholder farmers, are key to unlocking inclusive, sustainable economic growth. Our mission is to connect these producers—often operating on the margins—with premium markets where their products can command higher value. By enhancing product quality, strengthening branding, securing certifications, and facilitating market access, we’ve helped transform local agriculture into globally competitive enterprises. This document highlights how our work across the Caribbean and beyond has empowered farmers, cooperatives, and agri-processors to thrive in today’s demanding export landscape.
How Leve Global Elevates Agriculture and Agribusiness
Leve Global has deep expertise in linking smallholder farmers and cooperatives to premium markets by enhancing product quality, branding, and certification processes. Our work in agriculture and agribusiness development has enabled:
- Export-readiness programs that help farmers meet international quality and safety standards for cashew, mango, moringa, and other high-value crops.
- Value chain financing strategies that connect smallholder producers with banks, impact investors, and development agencies to support processing and trade.
- Branding and marketing strategies for certified agricultural products, enabling local farmers to capture greater value and differentiate their products in competitive markets.
Case Studies of Market Integration and Business Development
Leve Global has successfully linked smallholder farmers to high-value markets by ensuring compliance with export standards, premium certifications, and branding strategies. Some key examples include:
Gambia Investment & Export Promotion Agency
- – Developed market access strategies for high-value export crops, including cashew, mangoes, and moringa, targeting premium EU and UAE markets.
- – Designed a branding and marketing toolkit to position Gambian cashew as a high-value, sustainable product.
- – Conducted capacity-building workshops to help smallholder farmers meet international quality and safety standards.
Saint Lucia Eco-Agro-Tourism Development
- – Developed a 3-year marketing strategy to position Dennery/Mabouya farmers as suppliers of premium organic agricultural products.
- – Conducted value chain analysis to enhance supply chain efficiencies.
- – Designed community-based agritourism initiatives to boost farmer incomes through tourism.
Development Bank of Jamaica Multi-Sector Analysis
- – Conducted value chain analysis for 12 sectors, including agriculture and agro-processing.
- – Designed financial products to improve SME access to low-cost financing.
- – Developed investment strategies supporting climate-smart farming and high-value processing.
Grenada – Packaging & Labelling Capacity Building
- – Assessed export readiness of farmer cooperatives and agro-processors.
- – Identified five high-potential agri-processing sectors: honey, cocoa, spices, peppers, and tropical crops.
- – Designed custom training for compliance with food safety and labelling standards.
- – Developed branded products and market strategies for regional and international export.
- – Delivered an Export Guide on Packaging & Labelling.
Jamaica – Marketing Plans for 23 Non-Traditional Export Products
- – Analyzed export potential for 23 non-traditional products including, Scotch Bonnet Peppers, Castor Oil, Pimento, Breadfruit Flour, nutraceuticals and others.
- – Created market-entry strategies for EU, USA, UK, Canada, and others.
- – Provided certification guidance (USDA Organic, Fair Trade, HACCP).
- – Delivered capacity-building and market access training.
- – Launched MSME training on e-commerce and branding.
