Training & Capacity Building Grenada
Global markets are becoming more and more competitive. Often consumers ‘judge a book by its cover’ (the packaging) when deciding on what products to choose. But it is the labelling requirements that could decide if a product is allowed into a market or not. If firms are not able to meet basic labelling and packaging requirements, their efforts to access global value chains (GVCs) could be limited, time-consuming and costly. Thus, branding, packaging and labelling are important aspects of creating wealth and helping firms move up the value chain. As such, the Government of Grenada, Ministry of Trade, hired Leve Global to provide capacity building and training to micro, small and medium firms to improve their branding, packaging and labelling.
Development a Baseline Study for the agri-processing export sector to determine what were some of the gaps and needs of the sector and what areas needed strengthening. A survey instrument was developed, tested and launched. A total of 28 firms responded (a 63.6% response rate.
Carried out a field mission among a diverse selection of 13 micro, small and medium businesses, including:
1. Mount Pure – Water
2. G-Links / Grenada Association of Beekeepers (GAB) – Honey
3. Tambran by Tamara – Jewellery
4. Belmont Estate – Chocolates
5. Adate – Seasonings & Wines
6. The Grenada Chocolate Company – Chocolate
7. Tri Island Chocolates – Chocolate
8. The Camerhogne Enterprises Ltd. – Yogurt
9. Bernies Ice Cream – Ice Cream
10. Jouvay Chocolate – Chocolate
11. Crayfish Bay Organics – Chocolate
12. GRENROP – Seasonings, Peppers, Spices
13. ReneeScentsationz – Scented Candles
Facilitated a one-day workshop with 40 stakeholders participating from a wide range of industries / sub-sectors. The workshop evaluation revealed that 100% of the respondents felt that the workshop achieved its objectives; nearly all of them (97%) indicated that the workshop met their expectations; 100% indicated that the workshop adequately addressed the issues; and 100% said that at the end of the workshop they had a better understanding of the trends and key issues in the global marketplace.
Development of a Branding, Packaging and Labelling Guide/Training Manual for Exporters to help them understand the global trends in branding, packaging and labelling; to get a better handle on the fundamentals and standards required for packaging and labelling; and to gain practical insights into how to brand their products to attract the right kind of buyers.
Conceptualised, Designed and Delivered printed labels for 5 different products:
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