Assignment: On the heels of the completion of the National Export Strategy for Jamaica (developed by Leve Global) we were further commissioned to develop Marketing Plans and Capacity Building to assist SME exporters to understand key global market and consumer trends and to access new and non-traditional markets. Solution: For each product we identified 5 new/non-traditional markets. For each market we identified major opportunities for market penetration, carried out market research and developed a marketing implementation plan. In addition to… Read More »Jamaica New Products, New Market Project

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