All Blog Posts Posted November 27th 2020 By Auliana Poon 4.5 Minutes Read Share How Americans Think, Feel and Behave A Comparison of Hippies, Yuppies, Bobos, Generation X and Millennials Increasingly, psychographic factors (how people think, feel and behave) are important determinants of travel and spending behaviour.  Demographics (e.g. age, race and sex), should be analysed in conjunction with their psychographic. This will provide a truer picture of their travel and spending behaviour.  Customer demographics are especially important when we… Read More »A Comparison of Millennials with Hippies