COVID-19 is rapidly depleting the older generations, many become fearful of travel even more than before. New travellers are the key to COVID-19 recovery.
COVID-19 can help tourism to re-invent itself. This re-invention calls for the acceleration of a Paradigm Shift in the travel and tourism industry.
Covid-19 allows us to pause; re-think; reconsider; re-invent; and to pivot. But what should this pivot look like in Travel & Tourism? What is to be done?
Unless those who destroy the environment benefit from its preservation, we will be ‘missing the boat’. Caribbean Islands are a fine example.