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Posted March 3, 2023

By Kevon Wilson

8 Minutes Read


What is AI and Why is it Important for Your Business?
This image was developed by AI technology and is used for illustrative purposes only and does not depict factual events.

Welcome to the world of artificial intelligence!

You may have heard the term AI thrown around in the news or in tech circles, but do you really understand what it is and how it can benefit your business? In this blog post, we’ll break down the basics of AI, give you some real-world examples of its use, and show why it’s important for your business.


First off, what exactly is Artificial Intelligence, a.k.a. AI? At its core, AI refers to the ability of machines to perform tasks that would normally require human intelligence. This includes things like learning, reasoning, and problem-solving. In simpler terms, it’s like giving a computer or a robot the ability to think and make decisions like a human and in some cases even better than a human. For example, have you ever used Siri or Alexa on your phone to ask a question or play a song? Those are examples of AI. They’re able to understand your voice and respond to your commands in a way that feels natural and intuitive.


Another example of AI is when you use Google or Bing to search for something online. The search engine uses AI algorithms to analyze the keywords you’ve entered and present you with the most relevant results.

So why is AI important for Your Business?

This image was developed by AI technology and is used for illustrative purposes only and does not depict factual events.

For starters, AI can help you automate tedious and time-consuming tasks. For example, imagine you run a customer service department. Instead of having humans answer every single customer inquiry, you could use AI-powered chatbots to handle the more routine requests. This frees up your employees to focus on more complex issues and helps you provide faster and more efficient service to your customers.


AI can also help you make better decisions. By analyzing large amounts of data, AI algorithms can identify patterns and trends that would be impossible for a human to spot. This can help you make more informed decisions about everything from product development to marketing strategies.


Examples of AI in Action

This image was developed by AI technology and is used for illustrative purposes only and does not depict factual events.

Let’s look at some real-world examples of AI in action. One company that’s using AI to improve customer service is Pizza Hut. They’ve developed an AI-powered chatbot that can take orders and answer common questions from customers. This has helped them reduce wait times and provide a more personalized experience for their customers.


Another company that’s leveraging AI is Amazon. They’ve built an entire ecosystem of AI-powered products and services, from their recommendation engine to their voice assistant Alexa. By using AI to personalize the shopping experience, Amazon has been able to increase customer satisfaction and loyalty.

Here’s How AI Can be Used to Create Tailor-Made Solutions for Your Customers

Have you ever gone to a restaurant and felt overwhelmed by the menu? There are so many options to choose from, it’s hard to know what to order. Well, imagine if the menu was personalized just for you, based on your specific tastes and dietary restrictions. That’s the power of AI in creating tailor-made solutions for customers.

Here’s an example in action. I asked an AI-powered chat interface called ChatGPT to “create a 3-day meal plan for a male over age 45 who is trying to lose weight and get fit and is lactose intolerant, has high blood pressure, high cholesterol and suffers from joint pain. He is also allergic to citrus.”

This is the meal plan for Day 1 that was generated by the AI software:

This image was developed by AI technology and is used for illustrative purposes only and does not depict factual events.

Examples of AI in a Travel and Tourism Setting

Here’s another example. Let’s say you run a travel website that offers vacation packages. You have thousands of options available, from different destinations to different types of activities to different types of accommodation. It can be overwhelming for a customer to sort through all of these options and find the one that’s perfect for them. But with AI, you can create a personalized experience that takes into account the customer’s preferences and needs.


For instance, your AI algorithm could analyze the customer’s search history and social media activity to determine what types of activities they enjoy. Maybe they’ve posted lots of photos of themselves hiking or visiting historical landmarks. Based on this information, the algorithm could suggest vacation packages that include these types of activities.


But it doesn’t stop there. The AI could also take into account the customer’s budget and schedule to suggest the best options for them. Maybe they have a specific time frame in mind or a certain amount they’re willing to spend. The AI could narrow down the options and present the customer with a few tailor-made solutions that meet their criteria.


And it’s not just limited to travel. AI can be used in a variety of industries to create personalized solutions for customers. For example, a clothing retailer could use AI to suggest outfits based on the customer’s size, style preferences, and previous purchases. Or a music streaming service could use AI to create playlists based on the customer’s listening history and mood.


Is AI Invading Our Privacy?

You might be thinking, “Won’t customers feel like their privacy is being invaded if we analyze their search history and social media activity?” It’s a valid concern, but as long as you’re transparent about what data you’re collecting and how you’re using it, most customers will appreciate the personalized experience. And if they’re uncomfortable with it, they can always opt out.

This image was developed by AI technology and is used for illustrative purposes only and does not depict factual events.

The Pros Outweigh the Cons

In conclusion, it’s clear that AI is here to stay. With its ability to automate tasks, provide personalized experiences, and solve complex problems, it’s becoming an increasingly important part of our lives and businesses. While there are valid concerns about privacy, bias, and job displacement, it’s important to remember that AI is still in its infancy and we have the power to shape how it’s used. By implementing ethical standards and regulations, we can ensure that the benefits of AI continue to outweigh the risks. So let’s embrace the possibilities of AI while being mindful of its potential impact on society and the world.

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About the Author:

Kevon Wilson
Senior Analyst
Leve Global

Kevon U. Wilson

Kevon Wilson, is a premier researcher and strategist. He has more than 16 years’ experience in research and digital marketing.

He is co-author of many of Leve Global’s research publications such as Big Data – Delivering the Big Picture to Drive Competitiveness, Everything You Need to Know About Internet Marketing, and The Top Ten Emerging Markets.

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