The Gambia: Unlocking Trade for 25 Export Sectors
Trade and Export Development
Assigment:
Leve Global was engaged by the Gambia Investment and Export Promotion Agency (GIEPA) to support national efforts in boosting export readiness across 25 high-potential product sectors. The mission was clear: provide Gambian producers and exporters with practical, market-ready tools to expand into regional and international markets.
Our approach combined deep sector diagnostics with creative marketing and export development strategies. We carried out extensive value chain analyses, identified global demand trends, and developed clear, actionable market access recommendations. The focus was not just on strategy—but on tools that work.
Key Project Outcomes
Results:
Leve Global delivered a full suite of market access tools for 25 targeted export sectors. These included: detailed sector assessments, compelling product profiles, high-quality brochures, engaging promotional videos, and in-market access plans.
The work provided a platform for Gambian producers to tell their stories, promote their products, and compete confidently in global markets.
Sectors Covered:
Avocado, Baobab, Chillies, Dairy, Fish, Fonio, Honey, Green Beans, Groundnut, Handicraft, Hides & Skins, Kinkeliba, Mango, Mbor Mbor, Moringa, Neem Oil, Okra, Oysters, Pineapple, Cashew, Rice, Sesame, Fashion, Touloucouna, and Wonjo/Hibiscus.
Impact:
This project marked a major step forward in The Gambia’s export development. For the first time, producers across 25 sectors had customized, professional export tools in hand—designed to inspire buyer confidence and drive new market opportunities.
Key Project Outcomes:
– 25 comprehensive sector assessments completed
– 25 export product profiles developed
– 25 brochures and promotional videos produced
– Clear in-market access strategies delivered
– High-impact materials distributed to exporters and GIEPA
– Enhanced export visibility for Gambian products globally
– Strengthened capacity for GIEPA to support future export growth