Jamaica National Export Strategy

Leve Global Helps Jamaica Boost Exports and Create New Jobs

Leve Global (formerly Tourism Intelligence International) was hired by the Commonwealth Secretariat on behalf of the Government of Jamaica to craft their second National Export Strategy.The aim of the Jamaica National Export Strategy (NES) was to increase exports and create more jobs for the citizens by strengthening the global competitiveness of Jamaican goods and services in regional and international markets. The priority sectors for Jamaica’s National Export Strategy included Agro-processing/Agro Business and Nutraceuticals, Film and Animation, Information Technology Enabled Services (largely Business Process Outsourcing / BPO), Light Manufacturing, and Mining.

Jamaica National Export. Strategy - Leve Global

Jamaica’s National Export Strategy developed by Tourism Intelligence International is heralded as offering “precise and targeted initiatives with measurable outcomes across focused priority sectors”, according to the President of JAMPRO, Ms. Diane Edwards.

Leve Global - Jamaica National Export Strategy
Mr. Kevon Wilson, Senior Analyst of Leve Global and Ms. Diane Edward, President JAMPRO

The NES encapsulated over 200 strategic initiatives involving 35 key public and private sector agencies with a proposed budget in excess of USD 20 Million.


Jamaica’s National Export Strategy was developed in close collaboration with the Ministry of Industry, Investment and Commerce and the NES Secretariat that comprised Jamaica’s premier trade supporting agencies: JAMPRO, the Trade Board Ltd. and the Jamaican Exporters’ Association.


Jamaica national export strategy
From Left to Right: Ms. Yinka Bandele (Trade Adviser, Commonwealth Secretariat), the Hon. Anthony Hylton (Minister of Industry, Investment and Commerce), Ms. Diane Edwards (President of JAMPRO), Mrs. Majory Kennedy (President of Jamaica’s Exporters Association) at the Launch of the NES


Leve Global led the way in facilitating the NES consultative process with more than 100 stakeholders in the key priority sectors and cross-cutting industries including agriculture, manufacturing, information technology, film and animation, capacity building, export finance, quality, standards, labelling and packaging, market access and trade information.  At the two-day validation workshop held between January 21st and 22nd 2015, 96% of participants indicated that the workshop achieved its objectives and 98% said that it met their expectations.


Jamaica National Export Strategy
Dr. Auliana Poon (Managing Director of Leve Global) presents a copy of the Paradigm Shift report to winning participant at the NES Workshop.


In addition, a great deal of research on the export markets, consumer trends, trade agreements, entry requirements, niche markets and strategic opportunities were carried out as well as the logistics hub initiative and the green economy opportunities.


The launch of the NES took place on August 20th at the Terra Nova Hotel in Jamaica.  Prime Minister, the Honourable Portia Simpson-Miller, expressed her pleasure with the quality of work delivered and was very hopeful of the future of the Jamaican economy.  She charged all Jamaicans, particularly the private sector, with the task of rising up to the occasion to bring Jamaica to greater heights of global competitiveness.


Leve Global continues in its commitment to supporting the government of Jamaica and has developed a robust monitoring and evaluation framework that will guide the priority export sectors going forward.


Jamaica exported US$1.3 billion worth of goods around the globe in 2017 reflecting a 9% increase over 2016, well on its way to achieving the NES target of 15% growth by 2019.