Marketing & Branding Case2
Coral reefs provide substantial economic services to many coastal communities in Tobago, particularly Buccoo. Over the years the ecosystem has been negatively impacted by overcapacity of visitors to the site and excessive pollution. As such, the Inter-American Development Bank retained our team to carry out a Financial Feasibility Study, Market Assessment and Marketing Strategy and Communication plan for a proposed Underwater Art Installation to drive traffic away from the sensitive Buccoo Reef.
Delivered the artwork for the final concept including the development of a logo, branded artwork for collateral materials, call cards, t-shirts, cups, towels, umbrellas, etc.
Developed a distinct, unique, and highly-attractive brand – Water Colors.
Crafted a detailed marketing and communications strategy and action plan for up to five years.
Determined the positioning of the underwater attraction in the main source markets (UK, Germany, USA, Scandinavia and Trinidad).
Developed a branding strategy with comprehensive brand guidelines.
Crafted different brand options and messages for future roll out.
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