Tobago Underwater Sculpture Branding and Marketing Strategy
Assigment:
Coral reefs provide substantial economic services to many coastal communities in Tobago, particularly Buccoo. Over the years the ecosystem has been negatively impacted by overcapacity of visitors to the site and excessive pollution. As such, the Inter-American Development Bank retained our team to carry out a Financial Feasibility Study, Market Assessment and Marketing Strategy and Communication plan for a proposed Underwater Art Installation to drive traffic away from the sensitive Buccoo Reef.
Key Features & Implementation
Results:
Creative Branded Artwork
Delivered the artwork for the final concept including the development of a logo, branded artwork for collateral materials, call cards, t-shirts, cups, towels, umbrellas, etc.
A New Brand for Tobago
Developed a distinct, unique, and highly-attractive brand – Water Colors.
A Comprehensive Marketing Strategy
Crafted a detailed marketing and communications strategy and action plan for up to five years.
Market Positioning
Determined the positioning of the underwater attraction in the main source markets (UK, Germany, USA, Scandinavia and Trinidad).
Branding Strategy & Guidelines
Developed a branding strategy with comprehensive brand guidelines.
The Brand Message
Crafted different brand options and messages for future roll out.