We deliver marketing and branding strategies that are very market-oriented.

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We deploy a number of methodologies designed to capture, collate, and consider consumer and market insights. For example, our Product-Market-Fit (PMF) methodology utilises over a dozen criteria to ensure that the products and services that are identified and developed fit squarely with what the markets are looking for.

Similarly, through our Market Attractiveness Assessment and Customer Avatar Development and others, we identify markets that are most suited to our clients. Our market-oriented process ensures that our marketing and branding strategies cement the fit between our clients’ products and their target markets. And we provide innovative solutions and build our clients’ capacity to deliver the brand promise.

Have a look at our Marketing project cases:

• Montserrat 3-Year Marketing Plan
• Dominica 3-Year Marketing Plan
• Communications Plan for Tobago’s Proposed Underwater Attraction
• com Website and Social Media Development
• Marketing Plans for New Products, New Markets – Grenada
• Marketing Plans for New Products, New Markets – Jamaica
• Destination Marketing Strategy – Mozambique
• Destination Marketing Strategy – Malawi