The Caribbean region is the most tourism-dependent region in the world. Travel and tourism contributes approximately 15% to the region’s GDP (higher than all other regions in the world).
Changes in consumer demand and technological changes, particular digitalisation brings both challenges and opportunities. How can the Caribbean region better understand their customers and harness technologies to deliver competitive success? How can the region be marketed as One Caribbean? Which strategies, initiatives and actions are required to develop the region’s tourism industry in a sustainable and responsible manner that will continue to drive its competitiveness?