Antigua Tourism Sector Diagnostic Study and Market Assessment
Antigua, a gem in the Caribbean with its sun-soaked beaches and rich cultural heritage, has always been a sought-after destination for global travellers. To further enhance its tourism potential and understand the dynamics of its markets, a comprehensive diagnostic study and market assessment was needed. As such, the Ministry of Tourism, Antigua, engaged Leve Global (formerly Tourism Intelligence International) to prepare a sector diagnostic study and market assessment for the destination.
Objective:
To conduct an in-depth diagnostic study of Antigua’s tourism sector, assess its market dynamics, and develop a strategic plan to bolster its position in the global tourism space.
Key Features & Implementation
Key Features & Implementation:
• Stakeholder Consultation: Engaged with a diverse group of stakeholders, gathering insights, feedback, and understanding the on-ground challenges and opportunities.
• Destination Survey: Launched a comprehensive survey among stakeholders and experts to gauge perceptions, experiences, and suggestions related to Antigua’s tourism offerings.
• National Tourism Summit: Facilitated a national tourism summit, bringing together key players, experts, and stakeholders to discuss, brainstorm, and chart the way forward for Antigua’s tourism sector.
• Situation Analysis and Tourism Sector Review: Conducted a detailed analysis of the current state of Antigua’s tourism sector, identifying its strengths, areas of improvement, and potential growth areas.
• Market Research: Undertook research and analysis of 5 major source markets, namely the USA, Canada, UK, Italy, and Germany, to understand their preferences, behaviours, and expectations related to Antigua.
• Market Survey: Engaged with key market players, including tour operators and airlines in the major source markets, to gather insights and feedback on Antigua’s tourism offerings.
• Capacity Building: Implemented capacity-building initiatives to equip stakeholders with the necessary skills and knowledge to drive the tourism sector’s growth.
• Strategy Development and Action Planning: Crafted a robust strategy and action plan, ensuring that Antigua’s tourism sector is well-positioned to attract more visitors and offer enriched experiences.
Our Commitment:
The “Antigua Tourism Sector Diagnostic Study and Market Assessment” project showcases Leve Global’s dedication to understanding the tourism sector and crafting strategies that resonate with target markets. By combining in-depth research, stakeholder engagement, and strategic planning, we aimed to elevate Antigua’s position as a premier tourism destination. At Leve Global, our focus is on creating actionable insights and strategies that drive growth and enhance the overall customer experience. It’s part of our process we call “destination re-engineering”.