our methodology

We are Results-Oriented, Sustainability-Centred, Data-Driven and Market-Focused

Our Methodology

Leve Global is a highly respected consultancy serving government and private sector clients around the world. We enjoy a worldwide reputation for the quality of our research, analysis, advice and strategic planning in the fields of international travel, tourism and trade.

However, we are results-oriented, not merely task-oriented. We insist that good intelligence must lead to practical advice, clever competitive strategies, innovative solutions to well-defined problems, and guidelines to put them in place. Such are the hallmarks of our methodology. But more than this, we strive to leave behind much of what we bring to any assignment or project:

  • To transfer knowledge through training;
  • To pass on ownership of processes, strategies, and goals.

We employ a number of robust methodologies and tools to achieve the objectives of our assignments. We never approach an assignment with preconceived or ready-made solutions. We believe in a bottom-up process that is driven by a strong sustainability approach, stakeholder engagement, sharing of knowledge, sound data and analysis, market and consumer trends and insights, and the use of tried and tested techniques and tools.

Sustainable Development

Sustainability is at the heart of who we are. This is why our methodologies are designed with sustainability in mind. We believe that the resulting outcomes of any assignment must lead to the elevation of people, planet, product and profits. We employ a number of methodologies to achieve this.

Effective Stakeholder Engagement

A cornerstone component of our methodology is effective stakeholder consultation and feedback. From our experience, it is vitally important that any new thinking, strategies, actions and projects have the full buy-in and support of stakeholders.

Our stakeholder engagement methodologies have the advantage of being able to involve ALL stakeholders in the process as it offers anonymity and gives everyone an equal opportunity to express their ideas and opinions.

Our tried and tested Workshop Moderation and Facilitation technique based on an internationally-recognised, innovative and highly-interactive stakeholder engagement and moderation technique.

We have deployed our stakeholder workshop facilitation technique in virtually all of our projects and assignments, including:

In a recent workshop conducted by Tourism Intelligence International in Grenada in 2019, an evaluation form was distributed among participants on the quality of the workshop. There were 34 completed questionnaires or an 85% completion rate.

These were their responses:

  1. Did workshop meet its objectives – 100% said “Yes
  2. Did the workshop meet your expectations – 97% said “Yes
  3. Did the workshop adequately address the issues – 100% said “Yes
  4. Did you have a better understanding of global trends – 100% said “Yes
  5. One hundred percent (100%) of respondents rated the quality of the presentations as either excellent or very good.

Knowledge Transfer

Whether we are working on a project or working with a community, we firmly believe in uplifting the talent and building the skills of the people we impact.

Our policy is to listen to, engage with, involve, and uplift talent, and transfer knowledge to the communities and people we work with.

For our projects, we work very closely with local counterparts and support institutions to transfer knowledge, deliver methodologies, share technologies and ensure sustainability after we are finished with our assignment. We never do the same thing twice in the same location because we ensure that after a project is completed the people we worked with are fully equipped and enabled to carry out similar processes on their own.

We believe that the sustainability of our projects is integral to the impact and long-term legacy we want to leave behind in the communities, countries and economies we’ve touched. Too often, after the end of consultancies, reports remain on a bookshelf collecting dust. Our objective is to avoid this by training clients to implement the respective strategies after the end of the consultancy, as well as to create buy-in and ownership of the final outputs. This approach leads to sustainability and the elevation of lives.

Sound Data and Analysis

Our firm has extensive knowledge and understanding of global market and consumer trends and implement a robust methodology using econometric models and rigid research techniques to generate sound results.

One of our advantages is that we possess a strong market research and intelligence background, and a wealth of relevant research, analysis and experience in the tourism and trade.

For over 25 years, Leve Global has been monitoring and analysing the rapid and radical transformations that the global economy has been undergoing. In addition, we have placed significant emphasis on the developments taking place in major markets such as the USA, Europe, UK, Japan, and increasingly the emerging markets of China, India, Brazil and Russia.

Market and Consumer Trends and Insights

We firmly believe that our results and recommendations must be designed and developed based on solid market insights and analysis. Economic development, sector development and planning cannot merely consider what the local economy and society have to offer (products, services, assets, etc.) but critically what the external markets are looking for.

Our methodologies and tools are designed to capture, collate, and consider market and consumer insights. For example, our Product-Market-Fit methodology utilises over a dozen criteria to ensure that the products and services that are identified and developed fit squarely with what the markets are looking for. Simultaneously, through our Market Attractiveness Assessment and Customer Avatar Development and other market-oriented methodologies, we identify those markets that are most suited to the local context. This process ensures that there is a perfect fit between the products and services on the one hand with the target markets on the other.