At the end of the day, the private sector controls the market. True sustainable development involves the spawning of entrepreneurial opportunities and linkages for micro, small and medium-sized enterprises. Employees need to become employers. The private sector has a key role to play in facilitating this development process. Tourism-related business need to be activated through real community partnerships and outsourcing. For example, instead of owning gardening equipment and hiring gardeners, partner with entrepreneurs to deliver the required services. One of the real challenges is the development of mechanisms through which this community involvement process can be activated. This is why, in developing the Tourism Master Plan for Dominica, we proposed the development of a mechanism that could activate tourism development at the community level – the Community-Based Tourism Experiences and Niche Networks (CBTENNs). The CBTENN is meant to ring to life Public Private Community Partnerships in a tangible way.
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