Dr. Auliana Poon

Dr. Auliana Poon heads Leve-Global (formerly Tourism Intelligence International) a leading international consultancy that has been in operation for over 25 years, with clients in over 100 countries around the world.

 

Poon’s expertise has contributed to the development of destinations and economies such as Abu Dhabi, Antigua & Barbuda, Aruba, Australia, the Bahamas, Barbados, Barcelona, Benin, Brazil, Denmark, Dominica, Finland, Germany, Greece, Hong Kong, Iceland, Indonesia, Jamaica, Lesotho, Malawi, Mauritius, Mozambique, Norway, Nigeria, Seychelles, Singapore, South Africa, St. Lucia, St. Kitts & Nevis, Swaziland, Sweden, Switzerland, Trinidad and Tobago, and others.

 

An Economist by training, Dr. Auliana Poon graduated with a B.A. (hons.) and M.Sc. (Economics) from the University of the West Indies (Trinidad), where she earned a scholarship for her outstanding academic performance to attend one of the leading European Post-Graduate Schools, the Science Policy Research Unit at Sussex University (England).  At the University of Sussex, she graduated with a D. Phil. in Tourism & Technology in 1988.  She was the first person in the world to qualify in this field.

Dr. Poon has produced one of the most referenced works on travel and tourism – ‘Tourism, Technology and Competitive Strategies’ that one reviewer claims: “should certainly be on the compulsory reading list of all those seeking to advise and direct strategic plans for both old and new tourism destinations”.

Dr. Auliana Poon is a courageous and passionate businesswoman. She established Tourism Intelligence International in 1993; Villa Being Tobago in 2000; Being Sustainable in 2010; the Tourism Intelligence Academy in 2015; Leve The Event in 2016 and now, Leve-Global in 2018.

Dr. Poon firmly believes that the Caribbean cannot continue to compete with Sun, Sand and Sea alone.  For success and sustainability, tourism needs to be more people-cantered, culture-oriented, innovation-based, technology-focused and talent-driven.  She strongly believes that it is the energy of our people and not merely the energy in the ground, that will take Trinidad and Tobago to economic prosperity.

Dr. Poon has always been a leader and pioneer in her field. She is credited with:

  • Inventing the concepts of ‘Old Tourism’ and ‘New Tourism’ to describe the rapid and radical paradigm shift taking place in the travel and tourism industry;
  • Developing the concept of ‘Responsible Tourism’ as a fundamental premise for South Africa’s tourism development in the mid 1990s. ‘Responsible tourism’ is now considered one of the essential strategies for tourism destinations the world over.
  • Advising Abu Dhabi to ‘stay different’ from Dubai; focus on its rich culture, heritage and traditions; build tourism for its local population; assume its role as a true capital of the Emirates; and identified investment projects that would achieve this status.

A strong believer in a ‘cure to common holiday’, Dr. Poon is the brains behind Villa Being and the exceptional aura that creates the platform for Leve. Villa Being allows for an experience of stunning, serene and sensual setting in the Forbes-acclaimed “most fabulous vacation villa in Tobago”.

Dr. Auliana Poon is the founder of Tourism Intelligence International, Villa Being, Being Sustainable, Leve – The Event, and Leve-Global. These brands all reflect the common themes of excellence, innovation and vision. Auliana’s passion and innovativeness seek to uplift (Leve) people and planet in her home country of Trinidad and Tobago, the Caribbean and indeed, the world at large.